New York Film Locations

 





Who's That Billboard Girl

17 May 2016

New York’s Times Square has always been renowned for advertising billboards, but in recent times, there has been another location in the city which has been turning heads. Situated at the intersection of Lafayette and East Houston Street are giant billboard poster advertising the latest offerings from the lingerie range of Calvin Klein, and over the years have included many famous faces. In more recent times, Kendall “IT Girl” Jenner has been appearing regularly as the new face of fashion label, and in early 2015 one of her posters was vandalised by a remotely operated spray paint-carrying drone. The flying graffiti machine sprayed red paint across the model's face. The unconventional vandal was started by an artist named KATSU, whose stunt was captured on video and posted to YouTube. Notorious in the world of graffiti for his high-profile vandalism, including a two-story tag on the side of L.A.'s Museum of Contemporary Art, KATSU has been most recently working towards implementing new technology in his work, hence the drone.

Originally known for appearing in the E! reality television show “Keeping Up with the Kardashians”, Kendall Jenner is now widely considered to be a leading figure in a modern supermodel resurgence that has been called "the Instagirl era" by Vogue magazine, or "Social Media Modelling" by Harper's Bazaar. Jenner built her online fan-base by posting backstage selfies and career updates to her followers on social media, giving them a unique fly on the wall view of her career and public life.

After working in commercial print ad campaigns and photo-shoots, Jenner had breakout seasons in 2014 and 2015, walking the runways for high fashion designers during the New York, Milan, and Paris Fashion Weeks. Jenner has done multiple editorials and cover shoots for LOVE and various international Vogue editions, walked for Victoria's Secret, and acts as brand ambassador for Estée Lauder's multimedia ad campaigns. Jenner made her debut at No. 16 on Forbes' 2015 list of top earning models, with an estimated annual income of US$4 million.





 


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