Sex And The City actress Sarah Jessica Parker is the face of Intimissimi‘s new Spring campaign where she stars in the lingerie company's adverts to launch their Triangle Bra Collection.

New 2019 Lingerie Campaign for Sarah Jessica Parker

The campaign is said to empower women and calls upon Sarah Jessica's 'intelligence, charisma and personal femininity' as they celebrate the launch of the Triangle Bra collection. The brand say they aim to celebrate femininity with spontaneity and a light-hearted attitude that all women can ‘wear’ in their own way, as they go about their everyday life. The campaign will also extend to a television commercial which shows Sarah in a Manhattan apartment, digging through her closet and deciding what to wear.

New 2019 Lingerie Campaign for Sarah Jessica Parker

Sarah Jessica Parker is best known for her role as Carrie Bradshaw on the HBO television series “Sex and the City”, for which she won two Emmy Awards, four Golden Globe Awards for Best Actress in a Comedy Series and three Screen Actors Guild Awards, though besides her appearance in sitcom, Sarah Jessica Parker has appeared in several New York-based films including “Extreme Measures”, “The First Wives Club”, “Did You Hear About the Morgans?”, “New Year’s Eve” and soon to be added to otsoNY the 2018 drama, “Here and Now” that follows a singer in New York who gets a grim diagnosis that puts her life and dreams into perspective.

Film Poster: Here and Now

Film locations from "Here and Now" include Times Square, Tudor City Place, near to the UN building and Fifth Avenue.