Chic Music Video in NYC
During the New York Fashion Week, disco legends CHIC featuring Nile Rodgers took over Pacha New York to film their music video for “I’ll Be There” featuring the supermodel Karlie Kloss.
The video which was directed by the creative duo, Inez and Vinoodh, and edited by Otto Arsenault opens with Karlie Kloss rolling around the floor of her apartment, listening and surrounded not just by Chic albums but also key collaborative hits with Diana Ross, Duran Duran, Madonna and David Bowie. Karlie is next seen trying on an array of sparkly dresses before opting for a white jumpsuit effortlessly designed by Versace.
Arriving at the club in a vintage-style yellow taxi, the supermodel vigorously struts through the main entrance and onto the crowded dance floor, where she moves seamlessly in-time with the music. Nile Rodgers can been seen on stage playing his signature guitar solo whilst the legendary sound of CHIC consumes the airwaves.
The music video, much like the song, works as a great reminder to all of the contributions of CHIC. Flashback footage of Don Cornelius-hosting Soul Train, and the original line-up with late members Bernard Edwards and Tony Thompson occasionally interrupting the flow bring memories flooding back. Certainly, “I’ll Be There” works as well today as a dance floor-filling anthem as it would have back then. With old-fashioned hand-made riffs, real-time grooves and simple lyrics CHIC have the formula that will always succeed with any trend.
Pacha opened in 2005, and in eight years the nightclub has become a dance music institution, and one of the foremost destinations in the world with a host of famous DJs such as Above & Beyond, Ferry Corsten, Sander Van Doorn and Erick Morillo gracing the DJ box. Flanked by the scenic Hudson River to the West, and New York’s thriving Hell’s Kitchen district to the East, the 30,000-square-foot venue is split into four levels, each with its own character and customized decor, and each accessible and operable individually. The powerful sound of a German-imported Dynacord alpha concept speaker system fills the entire space, while intelligent, LED and conventional lighting brings each room to vibrant life. Pacha at 618 West 46th Street also boasts a fully integrated video system with moveable screens, and LED walls.
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