Calvin Klein is ringing in 50 years as a brand, and called on the likes of, Kendall Jenner, A$AP Rocky, Troye Sivan and Liu Wen to join the celebration.

Calvin Klein advert featuring Studio 54 nightclub

In the one-minute clip introducing the new CK50 capsule collection, the newlyweds Justin and Hailey Bieber are transported back to 1969, watching as Apollo 11 made its historic take-off toward the moon. The scene then flashes to the disco era of the 1970s, with Kendal Jenner and A$AP Rocky grooving in the backseat of a limo on their way to the famous nightclub.

Model Kendal Jenner appearing in the Calvin Klein advert

Studio 54 was a former nightclub and currently a Broadway theatre, located at 254 West 54th Street, between Eighth Avenue and Broadway in Midtown Manhattan. The building, originally built as the Gallo Opera House, opened in 1927, after which it changed names several times, eventually becoming CBS radio and television Studio 52.

In the late 1970s, at the peak of the disco dancing and music trend, the building was renamed after its location and became a world-famous nightclub. The nightclub founders spent hundreds of thousands of dollars on professional lighting design and kept many of the former TV and theatrical sets, and in the process created a unique dance club that became famous for its celebrity guest lists, restrictive and subjective entry policies based on one's appearance and style, and open club drug use. Founded and created by Steve Rubell and Ian Schrager in 1977, it was sold in 1980 to Mark Fleischman, who reopened the club after it had been shut down following Rubell and Schrager's convictions on charges of tax evasion. In 1984, Fleischman sold the club, which continued to operate until 1986.

Since November 1998, the site has served as a venue for productions of the Roundabout Theatre Company and retains the name Studio 54.

Kendall Jenner is an American model and media personality. She is best known for her role in the reality television show “Keeping Up with the Kardashians”. After working in commercial print ad campaigns and photoshoots, Jenner had breakout season in 2014, walking the runways for high-fashion designers during the New York, Milan, and Paris Fashion Weeks.

In 2015, Jenner walked for Chanel, Alexander Wang, Diane von Fürstenberg, Donna Karan, Vera Wang, Michael Kors, Marc Jacobs, Oscar de la Renta, Giles Deacon, Fendi, N°21, H&M, Balmain, the annual Dosso Dossi Fashion Show in Antalya, Turkey, Givenchy, Elie Saab, and Ports 1961. Jenner took part in publicity campaigns for Balmain x H&M and walked in the 2015 Victoria's Secret Fashion Show. Jenner shot covers and editorials with Marie Claire Indonesia, Harper's Bazaar, GQ, Vogue China, LOVE, and Vogue issues in Japan, France and America. Jenner featured in campaigns for Marc Jacobs, Karl Lagerfeld, Fendi, Balmain, Estée Lauder, a political campaign for Rock The Vote/Independent Journal Review voter registration, and a second LOVE advent calendar. Jenner signed contracts with Calvin Klein Jeans in March and Penshoppe in May.

Calvin Klein advert featuring Kendal Jenner

In 2016, Jenner and Cara Delevingne were recreated as wax figures for Madame Tussaud's London Fashion Week Experience event. Jenner walked for Chanel, Diane Von Fürstenberg, Vera Wang, Michael Kors, Marc Jacobs, Fendi, Versace, Bottega Veneta, Balmain, Dior, Elie Saab, and Miu Miu. Jenner shot covers and editorials in Vogue Brazil, W Korea, LOVE, Vanity Fair, V, Self Service Magazine, and Harper's Bazaar. Vogue's editors devoted a special edition editorial supplement to Jenner, and she had campaign features for Mango, CPS Chaps, Calvin Klein, Rock The Vote/Independent Journal Review, and Denimlab.

Jenner's 2017 campaign for La Perla caused some controversy when she had to cancel a previously scheduled appearance as a Victoria's Secret model due to her new affiliation with La Perla. Jenner was named the world's highest-paid model of 2018 in the Forbes top-earning models list.