Just over a year ago, Frankies Bikinis brought its Southern California-vibe to New York City by way of the brand’s first brick-and-mortar store, a temporary pop-up shop in Manhattan’s SoHo neighbourhood.

Frankies Bikinis store in New York City

More recently, the store situated at 112 Mercer Street has featured actress Pamela Anderson in its front window displays wearing a variety of swimwear. Anderson, famous for her roles as CJ Parker in the hit television Show “Baywatch” and as Barbara Kopetski in the action movie “Barb Wire” signed up to the brand in the spring of 2023.

Pamela Anderson

Pamela Anderson

Pamela Anderson

Frankies Bikinis store in New York City

Other celebrities associated with the clothing brand are actress and model Emily Ratajkowski, and American actress Sydney Sweeney, who has posted images of herself in the swimwear on her social media platforms.