Sidney Young (Simon Pegg) is a disillusioned intellectual who both adores and despises the world of celebrity, fame and glamor. His alternative magazine, Post Modern Review, pokes fun at the media obsessed stars and bucks trends, and so when Young is offered a job at the diametrically opposed conservative New York based Sharps magazine its something of a shock! It seems Sharps editor Clayton Harding (Jeff Bridges) is amused by Young's disruption of a post-BAFTA party with a pig posing as Babe. Thus begins Sidney's descent into success - his gradual move from derided outsider to confidante of starlet Sophie Maes (Megan Fox). Initially helping him out at Sharps is colleague Alison Olsen (Kirsten Dunst), who has her own secret.

Ludlow Street and Delancey Street, Manhattan.

Times Square (Broadway, 7th Avenue, West 42nd and 47th Streets) Manhattan.

otsoNY Comments: The building on 3rd Avenue was only used for exterior shots. All of the interior shots were done on a sound stage. The actual office view of the Empire State Building is in fact fake and a blue screen was used.

Sharps Magazine, 750 3rd Avenue and East 47th Street, Manhattan.

SoHo House New York, 29-35 9th Avenue and West 13th Street, Manhattan.

otsoNY Comments: From the swimming pool scene to the hotel exit, Megan Fox and the rest of the cast are seamlessly transported from SoHo House at the corner of West 13th Street and 9th Avenue to the SoHo Grand Hotel some 30 blocks south. Reason being that the exit of the hotel on West Broadway is far more glamorous than that of the SoHo House, but unfortunately the SoHo Grand Hotel doesn’t offer a rooftop pool.

Soho Grand Hotel, 310 West Broadway and Grand Street, Manhattan.

otsoNY Comments: The Circle Club was a fictional venue and only used for exterior shots. The actual night club was based in London, England.

The Circle Club, 135 West 41st Street and 6th Avenue, Manhattan.

Café de Paris, 3 Coventry Street, London, England.

Soho Grand Hotel, 310 West Broadway and Grand Street, Manhattan.

Brooklyn Bridge Park, Furman Street, Brooklyn.