In the near future, big wars are avoided by giving individuals with violent tendencies a chance to kill in the Big Hunt. The Hunt is the most popular form of entertainment in the world and also attracts participants who are looking for fame and fortune. It includes ten rounds for each competitor, five as the hunter and five as the victim. The survivor of ten rounds becomes extremely wealthy and retires. Scenes switch btw the pursuit, romance btw the hunter and the victim, and a narrator explaining the rules and justification of the Hunt. Caroline Meredith (Ursula Andress) is the huntress armed with a high calibre Bosch shotgun looking for her tenth victim. Marcello Poletti (Marcello Mastroianni) is the victim. He is reluctant to kill Meredith as he is not sure whether she is his hunter, but then later because they become romantically involved. To maximize financial gain, Meredith wants to get a perfect kill in front of the cameras as she has negotiated a major sponsor from the Ming Tea Company.